Salaries for positions in the Marketing, Advertising, PR work area

The salary range for people working in Bosnia and Herzegovina in Marketing, Advertising, PR is typically from 1,161 BAM (minimum salary) to 2,588 BAM (highest average, actual maximum salary is higher).

This is the total monthly salary including bonuses. Salaries can vary drastically among different job positions. If you are interested in the salary of a particular job, please choose it from the list.

List of positions in the Marketing, Advertising, PR category and their job descriptions

Account Executive

• Providing comprehensive care for assigned clients.
• Attending personal meetings in order to identify clients' wishes and requirements.
• Presenting the advertising agency and the services it offers.
• Communicating with an implementation team in the advertising agency and with external suppliers.
• Performing administrative work related to the assigned clients.

1,327 - 3,384 BAM

Account Manager

• Providing comprehensive care for the assigned group of clients.
• Presenting the advertising agency and services it offers.
• Attending personal meetings in order to identify clients’ individual wishes and requirements.
• Performing activities in order to attract new clients.
• Communicating with the implementation team in the advertising agency and with external suppliers.
• Proposing possible solutions based on individual customer wishes and requirements.

1,310 - 3,142 BAM

CRM specialist

• supporting business processes, including sales, marketing and services
• retaining communication with the client in the database
• creating and distributing target groups into distribution channels
• streamlining processes, sales and marketing
• ensuring support for internal staff in order to reach their goals
• planning, coordinating and monitoring internal activities and projects in the field of CRM

1,296 - 3,094 BAM

Copywriter

• Creating advertising texts, slogans, scripts, radio jingles, and the main ideas of advertising campaigns.
• Attending the brainstorming meetings and discussions.
• Providing linguistic editing of written texts.
• Responsibility for the linguistic and text aspect of advertising texts.
• Presenting and defending one´s own ideas to clients.

1,128 - 2,485 BAM

DTP Operator

• Preparing graphic documents for printing.
• Operating input and output peripheral devices.
• Page make-up for advertising and promotional materials, newspapers, magazines, books, and other printed matter.
• Editing layouts and their adapting to the needs of individual prints.
• Finalisation of documents for printing.

1,105 - 1,787 BAM

Digital marketing manager

• Development, planning and implementation of a digital marketing strategy
• Development and management of own and paid digital communication channels
• Raising brand awareness, number of visitors and visibility on targeted social media and channels
• Proposing and developing content creation for blog, social networks and newsletter campaigns
• Setting and meeting measurable goals - key performance indicators (KPIs) of digital marketing and their implementation at the level of campaigns, projects and overarching goals of the company
• Preparation of reports on the success of implemented activities in order to maximize business results
• Research and analysis of the potential of online channels
• Monitoring the competition and proposing new marketing solutions

1,185 - 3,122 BAM

Digital marketing specialist

• Design digital media campaigns aligned with business goals
• Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)
• Manage end-to-end digital projects
• Establish web presence to boost brand awareness
• Maintain a strong online company voice through social media
• Liaise with Marketing, Sales and Product development teams to ensure brand consistency
• Suggest and implement direct marketing methods to increase profitability
• Monitor ROI and KPIs
• Stay up-to-date with digital media developments

1,192 - 2,518 BAM

Graphic Designer

• Designing advertising and promotional materials based on client requirements.

1,118 - 2,223 BAM

Marketing Analyst

• Collecting opinions, attitudes and preferences of consumers using targeted questionnaires, telephone surveys, etc.
• Processing acquired data and its interpretation in the form of written analyses.
• Proposing recommendations regarding products and/or services, their distribution and prices.
• Cooperating with research agencies and the management of the company.

1,030 - 2,508 BAM

Marketing Officer

• Monitoring the market and activities of competitors.
• Organising and coordinating support marketing activities, exhibitions etc.
• Analysing and evaluating the success of marketing activities.
• Developing and streamlining of marketing activities.
• Participating in launching new products.
• Communicating with suppliers providing services.

1,308 - 2,317 BAM

Media Planner

• Identifying the target group of the advertising campaign.
• Analyzing communication channels, their focus on the target groups, frequency and cost.
• Choosing the best communication channel or their combination
• Optimizing the advertising campaign from the point of view of cost and their focus on the target group.
• Preparing suggestions for clients to approve.

1,216 - 2,393 BAM

PR Manager

• Responsibility for the internal and external communications of the company, maintaining good relations with media representatives and general public.
• Drawing up and implementing the communication strategy of the company.
• Preparing promotional articles, press releases, speeches and official responses to the questions posed by media representatives.
• Monitoring the materials published in mass media, completing the media analyses.
• Communicating with the representatives of the media, organising press conferences and similar media events.
• Building and updating a database of contacts for media representatives.
• Preparing proposals for sponsorship activities.
• Coordinating the activities of subordinate employees.

1,372 - 2,490 BAM

Product Marketing Manager

• Creating business solutions, processes and business models.
• Processing technical and price proposals.
• Designing and implementing measures for development.
• Promoting the sale of products with respect to technical and procedural aspects and relations with suppliers.
• Managing the relative technical and commercial documentation.
• Analysing market conditions, processing the results of market analysis, providing regular reports on the results and their presentation.
• Cooperating with business and technical section of the company.
• Representing the company in meetings with business partners and other entities.

1,336 - 3,592 BAM

Promotional Assistant

• Presenting products with a view to promote sales.
• Ensuring food product tasting.
• Informing customers about the qualities and advantages of the presented products.
• Handing out promotional items when purchasing a specified number of products.

SEO analyst

• Execute search keyword discovery and expansion.
• Perform SEO page audits.
• Perform external back link analysis and provide recommendations.
• Perform internal link optimization.
• Perform SEO technical analysis and evaluation.
• Monitor, track, and report on SEO metrics, including trend analysis, and keyword performance
• Perform site quality checks, including navigation, content currency and broken link analysis
• Perform usability analysis

1,099 - 2,248 BAM

Social media specialist

• managing social networks - Facebook, Twitter, Google+, Instagram and other
• monitoring discussions, contributions, responding to questions
• creating and posting of contributions, bloggs
• cooperation with other departments of the company
• promotion of activities of the company

1,212 - 2,227 BAM

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